CycleVerse - Indoor Cycling App
To catch the user's attention, I opted for an eye-catching headline on the left side of the screen followed by a punchy subheadline. I supplemented this with a large illustration to the right of the copy for visual flair.
Under the subheadline, I included a button with 'Get Started' microcopy with copy just below the button reassuring the user the trial is free and doesn't even require a credit card.
At the top of the landing page, I included a toolbar with a few essential options for the user to choose from: information on how the app works, pricing, a log-in option for existing users, and a 'Get Started' button for new users. I refrained from including too much information so as not to overwhelm or confuse the user, who is likely a new user discovering CycleVerse for the first time or an existing user simply looking to log in to their account.
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My actual reaction as a potential customer:
https://tenor.com/view/shut-up-and-take-my-money-money-futurama-gif-6882124657810317443
I'm also wondering:
- How much does this cost? I can always check the pricing page later, but it’d be really helpful if it’s already visible, maybe as a pricing section further down the page.
- “Real routes, virtual worlds, endless possibilities.” Okay, I’m intrigued, but how endless are we talking? Can I ride around Manhattan in the morning, take a turn through Hogwarts in the afternoon, and then jump into the quantum realm after dinner?
You're talking with a broad audience here, with vast experiences across disciplines. I know this is a copy, but a supplemental visual would be nice, or even put it into words for what are likely to be common questions from users. So, don’t be shy, Chris, don’t refrain yourself and release all of the info! (We’ll figure out the layout later so it doesn’t overwhelm the users).
Visually, I'd suggest this quick fix:
- Group and align-middle the menu.
- Reduce the width a tiny bit more for the main illustration. It’s a bit too close to the eye-catching headline. You could even center the character on top of the purple background to make it more balanced.
In terms of copy, I feel a little distracted reading the subheadline because of the abrupt period and commas in one sentence. For me, it’d be better if you put it like this:
- Headline: YOUR FITNESS JOURNEY STARTS NOW
- Subheadline: Ride Anywhere.
- Supporting copy: Real routes, virtual worlds, endless possibilities. Start your free 7-day trial today.
Another alternative would be combining the subheadline with the supporting copy, except for the “Start your free 7-day trial today.” That can be grouped with the CTA copy, something like “Start your free 7-day trial today. No credit card required”.
If this also supports group rides, see ya at the end of the route, Chris!
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