Cupid Dating App

Objective Create a dating app from scratch that integrates a Stories feature. The app leverages location-based proximity to display user-generated stories, fostering meaningful connections while prioritizing privacy and security.

Design Process

Research & Insights:

Conducted surveys and interviews to understand target users’ needs, preferences, and concerns about privacy in dating apps.

Identified a gap: users wanted to share more casual, day-to-day moments to spark authentic conversations.

Conceptualization:

Mapped the full user flow, from onboarding to profile creation, matching, and messaging.

Added a Stories feature as a central element, integrated seamlessly with user profiles and messaging.

Wireframing & Prototyping:

Designed wireframes for the app, focusing on intuitive navigation and a sleek interface.

Prototyped the user journey, including onboarding, profile creation, viewing/matching, and sharing stories.

User Testing:

Tested prototypes with potential users to refine the experience.

Addressed feedback on proximity-based story relevance and privacy concerns.

Implementation Highlights

Onboarding Experience:

Clear, engaging onboarding flow explaining app features and privacy measures.

Easy-to-understand consent screens for location access.

Stories Feature:

Stories appear prominently at the top of the app, showcasing nearby users’ moments.

Location-based relevance ensures content feels personal and connected.

Added interactive features like reactions, comments, and direct messaging.

Privacy Controls:

Customizable options to control who can view stories and hide precise location.

Built a transparent and user-friendly privacy policy.

User Interface & Experience:

Clean, modern design with smooth transitions between features.

Seamless integration of stories with user profiles and messaging.

Results

Enhanced Engagement: Users spent more time exploring nearby stories and connecting with others.

Positive Feedback: Testers appreciated the intuitive design, relevance of stories, and strong privacy measures.

Built Trust: Transparent data handling and privacy options fostered user confidence.