Content Audit Report – Worldee Landing Page (Hero Section)

Hello Norin,

Your project is a strong example of a content audit, but a few areas can be refined to better align with the brief's requirements and enhance the work's overall impact.

What's Good:

The submission's strengths lie in its clear structure and actionable recommendations. You have correctly identified core content issues on the hero section of the website. The table format is effective, linking each issue to a specific recommendation and the resulting impact. The prioritization of issues (High/Medium) demonstrates an understanding of business goals and feasibility. This focus on practical, user - centred content changes showcases a solid foundation in UX writing.

Areas for Improvement:

Hope the following points help you to enhance the project and strengthening the presentation.

• Misidentified CTA: The audit incorrectly labels "Offers" as the primary CTA. A closer look reveals that "Offers" is a heading for a content section below the hero area. The hero section lacks a clear, prominent call-to-action (CTA) to guide users toward the next step. This is a critical finding that should be highlighted. A strong CTA is essential for driving conversions.

• Rationale for Scope Selection: While the chosen hero section is a great start, the project lacks an explicit rationale for why this section was selected over others. Briefly explaining why the landing page's hero section is a high-priority area for a content audit (e.g., it's the first point of contact, has the highest bounce rate) would improve the credibility and detail of the submission.

• Deeper Analysis of Brand Voice: The audit identifies the brand voice as "too corporate" and recommends a "warmer, inspiring tone." We could make this more tangible and actionable, with more specific examples. This could involve a "before and after" comparison of a sentence or two, showing how the proposed tone would sound in practice. This level of detail would strengthen the feasibility of the proposed changes.

• Holistic Content-Visual Alignment: The feedback correctly points out that the hero section lacks emotional imagery. A more comprehensive audit would suggest how the proposed content changes (e.g., "Plan Less, Travel More") should be supported by specific types of visuals. For example, suggesting imagery of people experiencing a trip, not just a static landscape, connects the content strategy to the visual design and improves the project's overall detail and presentation. This bridges the gap between content and visual design, making the solution more holistic.

Overall, amazing job Norin! Keep going!