Content Audit for Klook Travel

Platform: Klook Travel (https://www.klook.com/)

Business intro

Klook Travel is an online platform offering a wide range of travel and leisure experiences, including activities, tours, attractions, and transportation services, all available at exclusive discounts

Audit Goals

Enhance user experience and increase conversion rate.

Audit Scope

Home page: https://www.klook.com/

Tours page: https://www.klook.com/experiences/list/tours/cate9/?spm=Home.CategoryBar_L2_LIST&clickId=a97cd6cda7

Theme Park page:
https://www.klook.com/attractions/theme-water-parks/cate3/?spm=Home.CategoryBar_L2_LIST&clickId=22539de3b7

Audit Criteria

1. Language Clarity: Is the language simple and easy to understand? Does it avoid jargon?
2. Readability: Is the content formatted for easy reading online? Does it use headers, bullets, and whitespace effectively?
3. Relevance: Is the content relevant to the user’s interests and needs? Does it address their pain points and desires?
4. Findability: Can users easily find the information they are looking for? Is the navigation intuitive?
5. Brand Voice: Does the content reflect the brand's voice and tone? Is it consistent across all pages?
6. Topicality: Is the content up to date with current travel trends and destinations?
7. Visual Hierarchy and CTA: Is there a clear visual hierarchy? Are the calls to action (CTAs) compelling and clear?