Color System - ClickUp

Your ClickUp colour system update is well-executed, with a strong foundation in branding, accessibility, and usability. The structured approach ensures clarity, and the refined colour adjustments show a thoughtful design process. Your choices align well with cognitive and visual design principles, making the UI more engaging while maintaining functionality.

What Works Well

✅ Clear Visual Hierarchy – The structured approach makes it easy to understand. (Gestalt: Proximity & Similarity)

✅ Strong Brand Alignment – Colors match ClickUp’s identity, reinforcing recognition. (Aaker’s Brand Consistency)

✅ Accessibility Considerations – Adjusted magenta for readability, ensuring contrast compliance. (WCAG 2.1)

✅ Cognitive Load Reduction – The color-coded system helps users quickly process information. (Hick’s Law)

Opportunities for Improvement

1) Primary Color Justification – The use of multiple bright colours in the primary palette is unique but could be explained further.

→ It might help to clarify why pink, yellow, and purple are part of the primary system rather than the secondary. Including reasoning based on user research or A/B testing would strengthen this choice. (Ware, 2012: Cognitive Load)

2) Enhancing Secondary Color Integration – The violet secondary colour is well-chosen but could be showcased more in UI elements.

→ Demonstrating how this colour appears in buttons, tabs, or hover states would highlight its role more effectively. (Fitts' Law: Interaction Speed)

3) Dark Mode Contrast Validation – The colour choices are considered, but a few real-world UI previews could reinforce their effectiveness.

→ Including examples of dark mode alerts, pop-ups, or navigation highlights would ensure optimal readability. (Norman, 2013: Usability Testing)

4) Tertiary Color Implementation – The toned-down magenta is a great adjustment, but its functional role in UI could be expanded.

→ Providing examples of how it enhances notifications, alerts, or status indicators would make its use more apparent. (Nielsen, 2020: Navigation Speed)

Overall, this is a solid submission with a well-thought-out approach. The attention to detail is evident, and refining these areas will make the design even more polished. Keep pushing forward—small improvements like these can take a great design to the next level. Your approach to colour selection and accessibility already shows a strong understanding of UI principles. Keep up the great work!