Color System by Karen Velázquez

The goal of this design brief was to create a color system for a mobile app that could transform the way users interact with productivity and management tools by providing a playful, clean and intuitive interface that aligns with the brand's core principles of creativity, focus, and productivity.

The design was driven by my tendency to be easily overwhelmed by visual and auditory input. I appreciate uncluttered workspaces that allow the mind to sustain deep focus without sacrificing joyful elements that spark creativity and excitement.

After a thorough analysis of competitors Asana, MeisterTask and Jira, I chose purples for the primary colors and cold greens as secondary colors to embody the core principles of the brand, as well as neutral grays for less prominent elements:

• The vibrant primary and secondary colors like indigo, teal and lime green stimulate creativity and originality.
• The soothing lavender and mint colors enhance focus and create an environment conducive to sustained concentration and productivity, 
• The neutral grays, along with the system colors, provide a clear, cohesive, and accessible user experience, guiding users seamlessly through the interface.

This chromatic blend throughout the UI elements ensures that the productivity management tool not only stands out by its minimalistic and clean design but also effectively supports users in their daily tasks, aligning with the brand's mission and values.

PS. This was my first Uxcel’s design brief and also my first time using Figma. There's still a lot to learn, so feedback is most certainly welcome!