ChicBOX - Landing Page

What is ChicBOX?

ChicBOX is a modern, subscription-based fashion service that delivers curated wardrobe pieces directly to your doorstep.

Each box is thoughtfully personalized to match the customer’s style preferences, seasonal trends, and lifestyle needs — blending convenience with high-end fashion.

The brand focuses on timeless elegance, minimalism, and effortless sophistication, making it ideal for women who value both style and simplicity.

Visual Direction

The landing page adopts a modern, minimalist design philosophy to reflect ChicBOX’s high-end, curated fashion offering.

Clean layouts, generous white space, and subtle visual accents ensure that the products and brand story remain the center of attention.

This also aligns with the preferences of fashion-conscious audiences who expect a polished, editorial-like online experience.

Competitive insights

• Zara / Everlane: Strong minimalism, but value proposition often implied rather than explicit.
• ASOS / H&M: High energy, frequent promos can feel cluttered.

Opportunity: Pair editorial minimalism with crystal-clear copy and a single dominant CTA, plus a quick “How it works” to remove uncertainty.

Color Palette

The color palette supports the brand’s luxury minimalism identity while enhancing readability and emotional connection.

• Primary – Soft Nude Beige (#F5E9E2): Chosen for its warm and sophisticated tone, this shade instantly communicates luxury and fashion while keeping the interface approachable.
• Secondary – Muted Rose Pink (#B98CA7): Used for accents and call-to-action buttons, this adds elegance and femininity without overpowering the overall design.
• Tertiary – Charcoal Gray (#2B2B2B): Serves as a sharp, clean text color to balance the lighter tones and improve legibility.
• Background Shades – White (#FFFFFF) & Light Warm Gray (#F9F6F4): Maintain spaciousness and visual clarity, while subtly differentiating sections.

Typography

Combining serif headings with sans-serif body text reflects the balance between classic style and modern practicality, mirroring ChicBOX’s brand promise.

• Heading Font – Playfair Display: A serif typeface with high contrast strokes, perfect for projecting elegance and fashion credibility.
• Body Font – Inter: A clean, modern sans-serif for optimal readability on both desktop and mobile.
• Hierarchy: Large, bold H1 for hero titles (~60px) to make a strong first impression, refined H2 (~36px) for section headings, and 16–18px body text for readability.
• Buttons & Labels: Inter, medium weight, uppercase to provide clarity and a sense of intention.