Allegro Personas
I decided to choose something different from social media platforms; instead, I selected an e-commerce platform Allegro.
The entire work was divided into five stages, where I:
- Chose appropriate research methods, considering both the actual business perspective and describing how I adapted the selected tools for the conceptual project
- Conducted a simulation of interviews using a properly prompted GPT chat
- Conducted a competitive analysis using the Perplexity tool, employing deep research techniques
- Based on the collected data, I created three distinct personas suitable for the Allegro app
- Summarized all the challenges and insights
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