404 Error Page for Robinhood

Platform: Robinhood
(https://robinhood.com/us/en/invest/)

Business intro

Robinhood is a financial services platform that offers commission-free trading for stocks, ETFs, options, and cryptocurrencies. It aims to democratize finance, making investing accessible for everyone with no account minimums.

Brand voice

Robinhood’s brand voice is approachable, straightforward, and empowering. They focus on making financial services accessible to everyone by using simple, clear language and a friendly tone.

Communication Style


Robinhood communicates with a friendly and approachable tone, emphasizing ease of use and user benefits concisely. They maintain a professional and informative style, focusing on achievements and opportunities. Their content is visual and community-focused, mixing informative posts with motivational content.


Design Process

1. Research on brand voice
(website & social media)

2. Analyze brand communication style

3. Refer to user feedback to find out needs

4. Craft copywriting for error message

5. Page layout planning
(Color, font, elements)


Design Rationale



1. The 404 error page is designed to be helpful and user-friendly, minimizing frustration by providing clear guidance and easy navigation options. 



2. The friendly tone and approachable language maintain the brand’s voice, while the search bar and quick links ensure users can easily find what they’re looking for. 



3. The inclusion of a cheerful illustration that meets brand style helps to keep the user experience positive, even when encountering an error.



4. Add “Is this page helpful?” to allow users to provide feedback to the usability of the 404 page.



5. The color and typeface matches with the brand logo and style to keep consistency.