404 Error Page for Fintech Platform
Clear, Polite Messaging:
- Header Message: “Oops! Page Not Found”
- Rationale: The primary message is short, friendly, and informative. The word “Oops!” adds a slightly informal, approachable tone while still maintaining professionalism. It immediately tells users something went wrong without being too technical or alarming.
- Subheader Message: “It seems like the page you’re looking for doesn’t exist or has been moved. Let’s help you get back on track.”
- Rationale: The subheader provides a more detailed explanation, reassuring users that the error is non-critical. The phrase “Let’s help you get back on track” aligns with the support-oriented voice of the fintech brand, signaling assistance rather than just stating the error.
2.2. Call to Action (CTA):
- Primary CTA Button: “Go to Home”
- Rationale: Users might not know where to go after landing on a 404 error page, so a primary call-to-action button guiding them back to the homepage is crucial. “Go to Home” is a clear, direct action that’s easy to understand.
- Secondary CTA Button: “Visit Help Center”
- Rationale: Some users may need assistance, so offering an additional link to the Help Center ensures they can access support without frustration. This button allows users to find answers to issues or reach out to the company for help.
Tools used
From brief
Topics
Share
Reviews
2 reviews
The content writing is good and the CTAs are clear to follow. I only have some suggestions:
- The top navigation seems the repetition of the CTAs, could we omit it of use more realistic menu (ex. home, about us, products, services, contact us,...)
- Should we reduce 1 of 2 titles that has the word "not found"?
Nice try anyway!
What Works Well:
- Clarity and Simplicity: The message is very clear and easy to understand, which is essential for a 404 page. Users instantly know that this is a "page not found" UI, and you offer them options to either go home or visit the Help Center.
- Visual Hierarchy: The page does a good job of emphasizing the "404 Not Found" message by placing it prominently and making the text bold. This immediately informs the user of the issue.
- Actionable Buttons: The two buttons ("Go Home" and "Visit Help Center") provide clear, actionable next steps, which help guide users effectively.
Areas for Improvement:
- Font Size Contrast: Improving the scale contrast between font sizes in the hierarchy could enhance readability and guide the user's eye more effectively through the content. At the moment the scale used could be improved a bit.
- Primary Color in Illustration: Consider reducing the intensity of the primary color used in the "404" illustration to make it less overpowering, allowing the rest of the content to stand out more.
Keep up the great work, and with a few tweaks, this will be a standout 404 page!
8 Claps
Average 4.0 by 2 people
You might also like

Project
Entrant Accessible Signup and Login Forms
Entrant was the internship-focused job-seeking app for college students and fresh graduates — built around lowering friction, making opportu

Project
A/B Testing for Bumble's Onboarding Process
This hypothesis project is made with the purpose of improving Bumble's onboarding process with gamification, early reward system, and intere

Project
Dark mode Main page
light mode

Project
CJM x Mindspace case study - Ester Cinelli
Mindspace was chosen for this customer journey map because it offers a premium, design-focused co-working experience aimed at people who nee

Project
LUMÉRA - Checkout Flow
Cart abandonment is one of the biggest challenges for D2C brands, especially in categories like skincare, where trust and reassurance play a

Project
Tripit's Login and Sign Up Flow
Tripit is a travel planning and itinerary management app that I personally love using. For the most part Tripit's login and sign up flow are
Content Strategy Courses
Course
UX Writing
Learn to write microcopy that communicates clearly and concisely to improve user experience, build trust, and boost conversions across digital products.
Course
Common Design Patterns
Learn design patterns most valued in product development to create intuitive, visually compelling experiences that seamlessly blend form and function.
Course
Building Content Design Systems
Master systematic approaches to creating consistent, reusable content across your entire product ecosystem











