404 error page design

Nice work 👏 The layout is clean and easy to follow, and I like that you kept it simple. For a fintech context though, you might refine the tone and visuals to feel more professional — e.g. brand colors, more formal copy, and a CTA like Contact Support to reassure users. That would make the page both user-friendly and on-brand.

Great work Rima!

Your error page design is visually appealing and easy to scan. The composition is well-balanced and playful, showcasing your strong aesthetic skills. However, I would suggest reconsidering the confused man and coin imagery, as it may not align with the trust and confidence expected from a banking institution.

We never want to unintentionally communicate that we are unsure about our user's money, or balance they hold with us in any way.

By refining the visual elements to better suit the brand image, you can maintain the design's appeal while ensuring appropriate messaging. Keep up the great work!

The page is visually clean and easy to scan. Good job on that!

One area for improvement is the copy. Consider making it more meaningful. When users land on an empty page, they might feel frustrated, and humorous copy might not be as helpful.

Additionally, the message suggesting that users may find what they're looking for on the home page could be misleading. Simply offering to go to the home page or providing links to popular destinations might be more effective.

Good work, Rima! Great tips from other reviewers as well. I'd also like to add a couple of tiny things that I consider need a little tweaking."

• Copy like "Uh oh..." may come off as too informal for a fintech platform, where users expect professional communication. I'd use more formal language that aligns with the industry's standards for professionalism.
• Rethink the character design to ensure it aligns with the serious nature of finance. Perhaps a more subtle, abstract design could work better.
• Integrate the brand’s color palette into the design of the 404 page to maintain a professional look. I'd love to see brand's color palette integrated here as well.
• Enhance the CTA with options such as "Contact Support" or direct links to the most frequently accessed pages like "Transactions" or "Account Overview" for example.

Keep up the great work!

This is a great job done but consider the following to make it an excellent one:

• The overall color scheme doesn’t resonate so well with a fintech company unless in specific instance where the company is sending a message like nature, earthy etc, however in this instance the name is TrustVault, so the color scheme should send across a message of security and trustworthiness.
• The tone of voice in the copy is slightly off considering users are frustrated at this part of the website. Something straightforward and a bit serious would do it better in my opinion, once again considering the fact that this is a fintech company called TrustVault.
• Lastly I would experiment with another layout that puts how to resolve the issue front and center.

Overall, this is a really good submission.

Good job!

This is a good example of how to present and handle an empty state. The information architecture is clear, consistent, and follows a hierarchy that delivers the message in a concise and effective way. This is thanks to the big title, the direct description, and the related CTA.

The size of the illustration might be worth reconsidering. It seems a bit too big and disproportioned compared to other interface elements, like the header.

Aside from this, I assume the lighthearted and playful tone aligns with the company's chosen brand voice. While fintech companies often favor a more formal personality, it's possible that in this specific case they deliberately decided on this tone of voice.

Nice job!

Hey Rima :) Good effort, keep it up! The page is simple and easy to scan, sometimes more supposedly simple pages can be tricky.

Some things to think about:

• Does the illustration need to be so large? You could always explore a different layout, making it smaller, and focus more on what you could add to make this page really helpful for the user landing on it. Could you signpost them to other resources on the website?
• They may not want to go to the Home page, they may have clicked on a link in a search engine and landed on this page, so think about the button copy and if it would make sense no matter where the user has come from.
• Instead of '404' could you add some copy that may be more helpful?

best design ever