You pick a beautiful color palette for your design, and your team loves it. Should you still test it for color perception? The answer is yes. Just because your team likes it doesn’t mean your users will. People see colors differently, and what looks good to you might not appeal to your audience.^[1]

Colors also have different meanings in different cultures, so testing is crucial. Even if you choose colors based on psychology, users might not get the message you intend.

Finally, small color changes can make a big difference. For example, tweaking the shade of a CTA button can significantly impact conversions. Testing helps you make these informed decisions based on real data.