Feature Marketing Lessons
Explore bite-sized “Feature Marketing” lessons designed to build real skills in just 5 minutes a day. Want more? Browse all search results
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Design in Marketing
Identify common areas where design intersects with and supports marketing
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Collecting User Emails
Discover techniques for collecting user emails without annoying or interrupting them
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14 Design Dark Patterns You’ll Want to Avoid
Decode the 14 design dark patterns that you must steer clear of to maintain ethical and user-friendly design practices
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Canceling Subscription
Explore the importance of providing a graceful exit for users who decide to cancel their accounts or stop using your product or service
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Entering a Promo Code
Explore the best practices for promoting and applying promo codes to create a seamless and enjoyable experience for users
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Deceptive Patterns
Practice identifying and avoiding deceptive design patterns to build user trust
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Service Blueprinting
Learn how to visualize all aspects of the service delivery process for optimization
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Service Design Prototyping Methods
Discover the different prototyping methods available and learn how to choose one based on your goals and resources available
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Segmentation and Churn Prevention Strategies
Learn how to use customer segmentation to deliver tailored retention strategies that reduce churn and increase customer loyalty.
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Storytelling in UX Design
Learn how to craft compelling narratives, engage users, and design memorable experiences
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The Nature of Motivation in Gamification
Understand what drives users to engage and how to harness those motivations effectively
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Re-engagement Campaigns for Dormant Users
Revive inactive users with targeted re-engagement strategies.
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Building Loyalty Programs to Retain Users
Craft compelling loyalty initiatives that transform customers into devoted brand advocates.
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Building Community and Leveraging Social Proof
Cultivate user connections and showcase social validation to boost engagement and retention.
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Designing Sticky Features
Master the techniques to create irresistible product features that keep users coming back for more.
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Building AI Mental Models
Master the art of helping users understand how AI works and what to expect from intelligent systems.
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Product Definition
Define the product’s value and set clear measures of success from the start.
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Marketing Strategy
Design a marketing strategy that connects your product to the right market with measurable impact.