Microcopy around CTAs

Microcopy around CTAs often appears as short phrases or sentences near or within buttons or forms. This text guides users on what to expect and highlights the benefits of taking action, like clicking a button or filling out a form. It can also offer tips for completing tasks faster. For example, Instagram’s sign-up page says, "Sign up to see photos and videos from your friends," reminding users of their goal and encouraging quicker registration.

To improve UX copy around CTAs:

• Use humor, share facts, or show empathy to boost engagement.
• Reassure users by highlighting data protection or money-back guarantees.
• Clarify why you need certain information, like asking for a phone number for a taxi service to contact the user when necessary.