E-commerce microcopy

Shopping can be both fun and stressful, and surprisingly, only 1-3% of e-commerce visitors make a purchase. One major reason for low conversion rates is a lack of trust. It's crucial for content marketers and UX writers to build that trust and encourage users to click "Checkout."^[1]

Since shopping involves sharing sensitive information like credit card details, people hesitate unless they feel safe. Words like "Secure" or "Your privacy is important to us," along with clear privacy policies, help reassure customers. Additionally, allowing users to make purchases without signing up or saving payment details can boost their sense of security and trust.

Using social proof and security features also helps. Notifying users of how many others are viewing a product or how many items are left in stock can create a sense of urgency, leveraging the scarcity principle.^[2] Customer reviews are another source of social approval. Motivate users to leave reviews after they buy products and display this feedback on the product page.