Conform to existing models

Building a good conceptual model often involves aligning the design closely with users' mental models, particularly when those models are common among most users. This approach ensures the design feels intuitive and reduces the learning curve, as it matches the pre-existing expectations users bring to the interaction. For instance, if users consistently search for a login button at the top right of a webpage but it's located at the bottom, moving the login button to where users expect to find it would conform to the widespread mental model and improve usability. This adaptation respects the inertia in users’ mental models — people's tendency to stick with what they know, even if it's not the most efficient method.