Every notification should be highly contextual, delivering value to users and assisting them in accomplishing goals. Personalizing each message to align with the user's journey enhances relevance. For instance, during onboarding, in-app notifications can serve as in-app guides introducing product features.

Effective personalization involves segmenting users and tailoring messages for each group. For loyal customers, in-app notifications could offer exclusive discounts, enhancing their experience. Similarly, when users near their free usage limit, a personalized prompt for upsell opportunities can be triggered. This approach ensures that notifications are not only timely but also tailored to individual user needs, contributing to a more engaging and user-centric experience.^[1]