When aligning text with images in lists, using the image's center as a reference point for adjacent text creates a visually balanced and cohesive look. This ensures that the text is vertically centered with the image, establishing a clear, direct connection between the two elements, thereby improving readability.

It's aesthetically pleasing because it provides symmetry and equilibrium, preventing any single item from dominating the visual space. The list also appears more organized and navigable, offering a smoother and more intuitive user experience.