Calls to action
Call to Action (CTA) is a marketing term for a design element that aims to catch user attention and encourage them to take the desired action (sign up, buy a product or a service, subscribe to newsletters, book a demo, etc.). Designers and marketers often use the term to describe CTA buttons, but it can refer to any text that triggers an action.
As one of the most important elements on a page, the CTA should have enough visual weight. Use headlines and play around with font-weight and colors to make a stir among users and get their immediate response.
Pro Tip: Since the CTA button should stand out visually, it might be a good idea to make the label bolder to increase the contrast and emphasize the element's importance.
