What’s a solution?

A solution in an opportunity solution tree can be anything that helps solve a problem or meets a need. This can be a product, a feature, a service, a workflow, a process, documentation, or anything else that customers use. For example, if customers struggle to find information on a website, a solution might be adding a search bar (a feature), creating a help center (documentation), or improving the way pages are organized (a workflow). The key is that the solution directly addresses the opportunity or problem identified, making the user experience better and supporting the overall goals of the product.