Exit point patterns

Exit point patterns reveal where and why users leave your funnel before completing desired actions. These patterns help identify specific moments of user frustration, confusion, or hesitation that lead to abandonment. Each exit point tells a story about user behavior and potential issues in your product experience.

Analyzing exit patterns goes beyond simple drop-off rates by examining the context of abandonment. Look for signals in user behavior just before exits — like repeated attempts at an action, quick bounces, or unusual navigation patterns. For example, users repeatedly trying to submit a form before leaving might indicate validation issues, while immediate exits after seeing pricing could suggest a value perception problem.

Group exit patterns by user segments and scenarios to uncover deeper insights. Different user types might abandon at different points for different reasons. Common exit triggers include complex forms, unexpected costs, technical errors, or unclear next steps. Understanding these patterns helps prioritize fixes that will have the biggest impact on retention.