Segment

Segment acts as a central hub that collects user data from your product and sends it to all your analytics and marketing tools at once. Instead of adding separate tracking code for each tool (like Google Analytics, Mixpanel, and email marketing platforms), you only need to set up Segment once.

Think of Segment like a universal translator for user data. When someone uses your product, Segment ensures that all your tools recognize them as the same user. For example, if a user signs up on your website and later makes a purchase in your mobile app, Segment helps connect these actions to the same customer profile across all your tools.

The platform also helps maintain clean, reliable data by standardizing how events are tracked. If your team decides to change how you track certain user actions, Segment can even replay historical data with the new tracking setup, ensuring you don't lose valuable insights.