Amplitude

Amplitude focuses on product analytics that help teams understand user behavior patterns and drive business growth. The platform's Behavioral Graph technology processes billions of user actions to identify patterns and relationships between different events and user segments. For instance, an e-commerce app might discover that users who first browse product reviews before making a purchase tend to have a 40% higher lifetime value, leading teams to highlight review sections more prominently in the shopping experience.

Identity resolution capabilities enable tracking users across multiple devices and platforms, providing a unified view of the customer journey. The platform's Compass feature automatically surfaces behavioral correlations, helping teams discover which actions lead to desired outcomes like retention or revenue growth.

Experimentation features allow teams to run A/B tests and measure their impact on key metrics, while collaborative notebooks enable sharing insights across organizations. The platform's machine learning capabilities help predict future user behaviors and identify opportunities for personalization.