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Determine key performance indicators

Determine key performance indicators

Clear goals need specific metrics to track success. Measuring progress helps teams stay focused and understand when they've achieved their targets.

Key Performance Indicators (KPIs) show how well an app performs and how users interact with it. These metrics help teams decide which features to build first and what to add later.

Common app metrics to track:

  • User growth: Downloads, active users, and sharing rates
  • User behavior: Time spent in an app and feature usage
  • App performance: Search visibility and store rankings
  • User satisfaction: Ratings, reviews, and retention rates

Pro Tip: If you don't have enough resources or investment to develop an entire product, start with the MVP — minimum viable product. You can create a prototype and test it with users to see if it's viable in the marketplace.

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