Bear in mind that despite the similarities tablets share with smartphones, they are two distinct devices. Treat them as such when designing for each device. In practice, this means designers should avoid replicating a mobile application design in the tablet app and create a tablet-specific app version instead.

The first step is to decide if you really need a separate tablet app and what range of functionality such an app will offer. In general, users tend to expect more in-depth functionality from tablets than from mobile phones. Users also tend to appreciate tablet apps that focus on a single function of the app such as video streaming or reading.

If you can’t find a way to add more value for users through your tablet app, at least make sure it does not lack any of the regular features available on your mobile app or website as it can cause users to abandon your tablet app entirely.^[1]