To get organic traffic to your website, familiarize yourself with SEO (Search Engine Optimization). SEO is a set of rules for optimizing your website to increase its online visibility and get more traffic. Websites with good SEO appear in the top positions of the search results of Google, Yahoo, Bing, and other search engines.

At the start of your HTML journey, you need to know that several HTML tags in your code define how users will see the link to your website on the search results page.

Some of these tags are:

• The title tag that sets up the clickable headline users see on the search results page
• The meta description tag that sets up the description within the search result snippet
• Heading tags that structure your pages for both the reader and search engines
• Alt text that describes the appearance or function of an image for image indexing.^[[1]]

Do your research to ensure that you follow all the best practices to make your website discoverable.