Communicating data insights

Data insights die in poorly crafted presentations. Start with the "so what?" Why should your audience care? Lead with conclusions, then support with evidence. Executive summaries aren't just shorter; they focus on decisions and actions rather than methodology. Your deepest analysis means nothing if stakeholders can't understand or act on it.

Story structure beats data dumps. Present insights as narrative: situation, complication, resolution. "Users abandon carts" sets context. "67% leave at shipping costs" identifies the problem. "Free shipping over $50 increased revenue 23%" provides the solution. This structure helps audiences remember and retell your findings.

Match complexity to your audience. Engineers appreciate technical details and statistical rigor. Executives need business impact and clear recommendations. Designers respond to user journey visualizations. Sales teams want customer segments and conversion drivers. One size fits none, so customize your message while keeping core insights consistent.