Wireframes keep usability at the forefront

Usability measures how well users can achieve their goals efficiently and satisfactorily when using a product. Creating wireframes helps you answer two fundamental questions in product development:

• What are some ways to solve the problems our customers face? To answer this, generate as many ideas as possible. The more options you explore, the easier it becomes to identify the strengths and weaknesses of each approach.
• How do I know if this solution actually solves their problems? To answer this, share your wireframes with others to validate and refine your ideas. This is when the team can objectively evaluate the website's ease of use, conversion paths, link labels, visual hierarchy, navigation, and feature placement.

Wireframes can reveal flaws in your site architecture or how a specific feature might work, and catching these issues early is always better than discovering them after development begins. Just make sure your wireframes include enough detail to meaningfully test usability.