Step 5: Get inspiration from competitors

Before finalizing your wireframes, research how other products solve similar problems. Competitive analysis reveals patterns you might have missed and helps you avoid reinventing established conventions.^[1]

Search Mobbin, Pageflows, or similar pattern libraries for relevant screens. Looking for reorder flows? Search "repeat order," "buy again," or "subscription renewal." Study how successful products structure their information, handle edge cases, and guide users through multi-step processes.

The goal isn't copying competitors. It's identifying gaps in your own design. After reviewing examples, you might realize your wireframes are missing a quantity selector, a "save for later" option, or clearer delivery estimates. These discoveries strengthen your solution.

Also look for approaches that don't work well. Negative examples teach you what to avoid. If competitor reviews mention confusing checkout flows or hidden fees, ensure your wireframes address those pain points explicitly.