Step 5: Get inspiration from competitors

Don't shy away from looking up how other successful companies have solved the problem you're trying to solve.^[1] Find products and services that are similar to what you offer and study the competition.

The objective isn't to copy the things your competitors do — it's to check if you are missing anything in your design. For instance, after looking at some examples, you might consider adding links to your Terms and Conditions and Privacy Policy.

Another thing to look for is better ways to solve your users' problems. You might get inspiration and end up overhauling your design.