Typography serves a dual purpose in design. First, it addresses visual aesthetics, how the text looks, feels, and the mood it sets. Second, it plays a functional role, ensuring that the text is readable and legible. Good typography helps users consume and understand content with ease. It sets the tone and pace, shaping how users interact with a product.

Designers make careful decisions around:

• Typefaces
• Point sizes
• Line lengths
• Line spacing
• Letter spacing
• Kerning

The goal is to use these elements in balance to create text that’s both visually appealing and easy to read.