Color theory

Color theory blends scientific understanding and artistic intuition to guide the use of color in design. By delving into human psychology, optical science, and cultural influences, it offers a framework for crafting effective color palettes.

This isn't merely about aesthetic appeal; it's about using color to shape user behavior and convey the desired message. For designers, mastering color theory isn't just a skill, it's a strategic tool for communication. By using color thoughtfully, designers can create experiences that resonate with users on multiple levels.