Imagery

Imagery refers to the use of photos, illustrations, animations, and videos in UI. This is your chance to make the first impression and establish the product's visual identity. Well-chosen images can positively impact users' emotions and increase the product's appeal. Distracting, irrelevant, or poor-quality images can negatively affect the whole user experience.

The decision of whether to apply imagery to your designs depends on your goals:

• Photographs and videos are more effective when you have something specific in mind or something that exists in reality. Product photos help users make a decision faster and encourage buying.
• Illustrations are a better fit for representing concepts and abstract things. They help establish an emotional connection with users, tell a story, and add personality to a product.