Headlines are used to indicate primary text such as the title of an article or blog. The goal of any headline is to catch people’s attention and entice them to read more. To that end, they should be short and descriptive. However, you can have fun with the way you style headlines. They're an excellent opportunity to use display or script typefaces, bold or italic fonts, or apply other styles and effects. Just be wary of applying too many styles to your headlines — less is more.