Compositional balance
Compositional balance is about an even distribution of visual weight. To achieve it, play with the size, shape, and color of your elements, as well as the negative space between them. Large, heavy elements, like a hero image, can be balanced out with negative space or a few smaller features on the opposite side of the center vertical axis.
Pro Tip: Balance doesn't equal symmetry — it can be achieved with asymmetric composition, resulting in more complex and intriguing designs.
