Use negative space to create engaging and memorable logos

Web page design isn't the only area where the role of negative space is vital. It's highly useful while creating engaging and memorable brand logos. Many well-known logo designs, like FedEx, NBC, or Toblerone, are the results of the effective use of negative space.

Here are the 5 advantages of using negative space in logo design:

• It highlights your creativity. Negative space logo designs need more effort to create, and users appreciate smart and fun designs.
• It keeps your logo simple. Instead of adding more elements and overcrowding the design, you can work with what's already on the page.
• It makes your design more memorable. Well-done negative space logos get people thinking and stick in their minds.
• It engages consumers. Using negative space in logos allows you to create "hidden messages," which is an easy way to engage consumers and drive them towards your brand.
• It makes your logo stand out. Using negative space can help set your logo apart by giving it a unique twist on a standard design.^[1]