Brand identity checkup

Brand elements create visual recognition and emotional connection with users. They need to remain consistent while adapting to different contexts. Regular audits help spot where brand elements drift from guidelines.

Key brand aspects to evaluate:

• Logo usage: How logos appear across different sections and scales
• Brand colors: Correct color values and combinations in use
• Typography: Proper font families, weights, and sizes
• Visual style: Consistency of illustrations, icons, and images
• Brand voice: Tone in headlines, buttons, and messages
• Design principles: How brand values translate into interface choices
• Cross-platform presence: Brand consistency across devices

Small deviations might seem minor but can weaken brand recognition over time.