Emphasize plans thoughtfully

When it comes to choosing between pricing plans, it's hard to predict users' behavior. However, some common strategies may help you decide on which plan to emphasize by default:

• The middle plan: This plan typically follows a free option, is priced lower than the premium one, and tends to be a popular choice. Users often gravitate towards something in between.
• The plan that fits most needs: Conduct thorough research and engage with your users to identify which plan aligns best with their requirements. Labeling it as the "Top Choice" can assist other users in making decisions more swiftly.
• The plan that offers a free trial: Offering a free trial is a proven way to capture user interest. Highlighting a plan with this feature demonstrates that you prioritize their experience and value, not just profit.

To ensure these choices stand out, adjust the font size and weight, apply a distinctive color, or even add checkmarks.