Arrange pricing plans based on user benefits

Research shows that people are more likely to choose the first option they see when they're aligned in a left-right order.^[1] Some designers and marketers may be tempted to employ a dark pattern by rearranging pricing plans from expensive to cheap, hoping to draw attention to the higher-priced options. However, this approach can erode trust and potentially harm a company's reputation. When users encounter the highest prices first, they may perceive the remaining plans as less appealing.

Instead, make decisions based on a more long-term approach. Arrange pricing plans based on the benefits and features that genuinely assist users in achieving their goals. This user-centric approach not only fosters trust but also demonstrates a commitment to providing value and support, ultimately strengthening the company's reputation in the eyes of its customers.