Craft insightful FAQs

While FAQ pages aren’t always ideal, sometimes they’re useful for quick reference. They should only exist in addition to ensuring users already find answers within your product or documentation. The long-term goal is to reduce the number of “frequently” asked questions by improving clarity and discoverability elsewhere.

An effective FAQ page addresses real curiosities and concerns that users encounter. To pinpoint what to include, consider these strategies:

• Analyze customer support tickets to identify common issues or questions.
• Engage with users through surveys or feedback forms to ask directly what they’d find helpful.
• Monitor social media and forums where users discuss your product for recurring themes.
• Review search query reports if available to see what users are looking for on your site.

By using these methods, you can craft an FAQ section that genuinely resonates with users' needs, clearing up confusion and allowing them to make the most of your product without unnecessary hurdles.^[1]