Identifying core sticky features

To identify core sticky features, consider the following methods:

• User behavior analysis: Examine usage patterns to see which features are used most frequently and for the longest durations.
• Retention impact: Analyze which features correlate most strongly with long-term user retention.
• User feedback: Gather qualitative data through surveys and interviews to understand which features users value most.
• Engagement metrics: Look at feature-specific engagement rates and how they contribute to overall product stickiness.
• Competitive analysis: Study successful competitors to identify common sticky features in your industry.
• Jobs-to-be-done framework: Understand the core jobs users are hiring your product to do, and which features fulfill these jobs most effectively.^[1]

Tinder demonstrates powerful feature stickiness through its simple but addictive swiping mechanism. By turning the complex process of dating selection into an intuitive gesture that feels natural and game-like, the app creates an engaging interaction that users want to repeat again and again.