Personalizing the onboarding experience

Personalizing the onboarding experience helps create a deeper connection with users by tailoring the process to their specific needs, preferences, or usage goals. Personalization can include asking users about their interests or objectives during sign-up and then adjusting the onboarding flow to introduce them to the features most relevant to them. For example, a design tool could offer a customized onboarding journey based on whether users are beginners or experienced designers.

TikTok presents a clear, visually appealing set of content categories enhanced with relevant icons, making the selection process both intuitive and engaging. By explicitly connecting this choice to "better video recommendations," TikTok helps users understand how their input will directly improve their experience.

This approach not only makes users feel understood but also helps them quickly engage with the parts of the product that deliver the most value. Personalized onboarding flows can also reduce frustration by avoiding irrelevant information and focusing on what matters most to each individual.