TRIVIA WORLD

Hey all!

I am here to present my case study here which is going to be about a platform where you earn points that are redeemable.

Let’s set up some context first.

There’s this platform called Aeroplan where they give you points for flying in their airlines, buying stuff using their co-branded Aeroplan Credit Card, etc.

I also checked this out that the registration is free! Crazy, right? For getting savings, rewards like these, I just have to register for free and then enjoy!

But here comes the harsh reality. Even if I register for that and then start racking up points, will I even think of redeeming them for other rewards?

I mean, come on, every time we pay using PhonePe or any similar app, we keep getting rewards for those payments, but do we ever redeem it? No.

Because we will think, “Meh, that’s usual. I’m not thinking of buying anything right now, anyways!”

Similarly, for Aeroplan, this could be the situation where people might just register and use it because they will be getting some offers on their flight tickets, hotels, etc. and that’s it! They won’t even bother redeeming the points they stacked up due to the activities they perform.

Some might not even register for the program at this point because they believe it is of no use. This will definitely drop out the number of user enrollments and few might just drop-off the program as well.

But what if we make them feel like it is useful? What if we make them desperate for joining this program? What if each user had to wage a war against each other so that they can rack up those points and redeem them for crazy rewards?

War? Competition? Trivia? TRIVIA! That’s it!

That is how I came up with the concept which can be used to create enthusiasm amongst the users.

Just create a trivia game where you will have to answer set of questions and depending on the number of questions answered correctly, the user gets score which then leads to earning points that can be used for redeeming rewards.

And so it begins, the journey into a new realm of Aeroplan, the Trivia World.