ShopUs Microcopy

When I designed the push notification microcopy for a shopping platform, my thought process started with keeping it short, clear, and action-oriented since users only glance at notifications for a few seconds. I first considered the hierarchy, making the app name smaller so that the main message stands out. Then I thought about the tone of voice, it had to be friendly and inviting without sounding too pushy, so I used casual language with a hint of urgency. I also made sure the message had a clear purpose, whether it was reminding the user about their cart, updating them on delivery, or highlighting a sale. Lastly, I imagined how the notification would look in both light and dark mode, ensuring readability with proper font sizes and color contrast. Overall, I wanted the copy to feel personal and engaging enough to make users want to tap without overwhelming them.