Rootsy Marketplace Customer Journey Map

This project was undertaken by me to investigate the overall customer experience for Rootsy. Firstly, Rootsy is an online marketplace where farmers can sell their produce, animal products, or other specialities. They are extensive and operate in various cities in the U.S.A. The platform is unique in the sense that it has a B2C side (customer who want to buy their products) and a B2B side (farmers selling their produce) I was intrigued by the problem this platform is trying to solve, since over the years there has been less-and-less farmers in the U.S.A and Canada.

My process consisted of the following:

• Research the market and audience with properly engineered prompts in ChatGPT. From that research, create user personas that are relevant
• Use the actual platform and onboard onto Rootsy as a farmer to conduct a UX audit based on research findings.
• Evaluate marketing channels and other associated terminals that have customer traffic

From this process, I was able to understand the potential emotions and opportunities that could be taken advantage by the owners of Rootsy.

To check out the platform go to: https://rootsy.market/