Roadside Assistance - A Case study
In this case study, I addressed the challenges faced by motorbike riders and car drivers in their vehicles in Pakistan, by providing roadside assistance.
I Integrated mechanic and towing services in a roadside assistance mobile app.
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Reviews
3 reviews
Nice idea, Hamza!
You picked a real problem that many people face in Pakistan.
The app with towing and mechanic help is very useful.
To make it better, try adding:
• How you found the problem
• Steps you took to design the app
• How users will use it
Good start! Keep going strong
Hi Ameer, this is a very in-depth case study and good job with all the strong commitments to understand user needs through comprehensive primary and secondary research involving engagement with local mechanics, roadside service providers, and drivers to gather firsthand insights into the challenges faced during vehicle breakdowns. Such an in-depth approach ensures that the proposed mobile app is tailored to address real-world problems effectively.
One thing I personally think you can do more of is presenting the actual designs and mockups. From what I have heard, hiring managers (especially design focused ones) skim through case studies as opposed to reading them. I noticed you had some good mockups and UIs but felt a bit low quality compared to the cover image you have here on Uxcel. I would take time to update them with sharp and high quality mockups to further back the great UX work you have done on the project. Will also lead with a much improved version of the cover on Medium to entice readers to continue scrolling for more.
Nonetheless I think you have done a great job with the project and looking forward to the next steps you listed at the end. Wishing you all the best!
Problem Understanding
It's clear that you've identified a specific problem - the lack of quick and reliable access to roadside assistance in Pakistan, especially in emergencies. This is an important user need, and your solution connecting mechanics and towing services in a single app is a practical approach.
User Interface
Strengths:
- Layout clarity - the screens are readable, with clearly defined sections and action buttons.
- Map visualization - good idea to display available mechanics/assistance on a map, giving users a sense of control.
- Simple navigation - the "report problem → choose assistance type → connect with service provider" process is logical and intuitive.
- Iconography - the icons used are clear and effectively represent the various services (towing, tire repair, etc.).
Areas to consider:
- Information density - some screens contain quite a lot of text, which could be overwhelming in stressful situations (roadside breakdown).
- Color contrast - green buttons on a white background are OK, but it's worth ensuring they meet WCAG accessibility standards.
- Localization - I noticed text in two languages (English and presumably Urdu yes?). It's worth refining language consistency or clearly defining a multilingual strategy.
User Experience
What works well:
- Problem categorization - dividing into specific services (towing, tire repair, battery problems) helps users quickly select the assistance they need.
- Price information - clear indication of costs (PKR 250/km) gives users a sense of financial security.
- Mechanic status - information like "Mechanic is Arrived" and service provider verification builds trust.
Potential improvements:
- Waiting time - the screenshots don't show clear information about the estimated waiting time for assistance, which is crucial for stressed users.
- Emergency scenarios - worth considering how the app will function with poor internet coverage (a common issue in remote locations).
- Service filtering - the ability to filter available mechanics by arrival time, ratings, or specific skills would be useful.
Summary
Your Roadside Assistance app project for Pakistan effectively addresses an important problem for local drivers. There's evident careful consideration of core functionalities and user journeys. The interface is readable and oriented toward quick assistance in emergency situations.
If you were to develop this project further, it would be worth focusing on emergency scenarios (poor internet, low battery), adding more waiting time information, and considering features that build user loyalty (mechanic ratings, service history, referral program).
Overall, solid design work with a good understanding of the local context 💪
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