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It looks like your submission mentions a payment app, while the design brief is for a social media app, so there’s a bit of a mismatch in focus. Even setting that aside, the persona could benefit from more context. Personas should always be grounded in research — so it’s helpful to cite specific data from user interviews, surveys, or analytics to make your persona relatable. For instance, include direct quotes or examples of pain points the persona has faced in managing her freelance work.

In terms of what's missing, adding behaviors and motivations would help paint a fuller picture. For example, how often does this persona use payment apps, what platforms does she prefer, and what does she hope to achieve when using this app? Adding a section on technology preferences (devices, apps, software she regularly uses) would help refine the product’s development based on her actual habits. Psychographics — like her values, personality, and lifestyle — could help further clarify why this app matters to her and how she makes decisions.


No description makes it hard to evaluate if this is good work or not. We don't know what app are you developing/referring to.


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