OBEREK Typography System

OBEREK is an innovative game studio and entertainment platform that merges traditional Slavic culture with cutting-edge digital gaming experiences. Inspired by the name “oberek” — a fast, spinning Polish folk dance — the brand embodies motion, energy, and creativity.

Design Challenge

As a UI designer, I was tasked with creating a typography system that captures OBEREK’s unique identity: a fusion of folkloric heritage and modern gaming culture. The system had to balance bold expressiveness with clarity and usability, supporting an engaging user experience that appeals to both traditional and modern gamers.

Typography System Overview

Typeface Selection

• Nova Script serves as the primary headline font (H1). Its ornamental, flowing shapes evoke the energy and swirling motion of the oberek dance, while its clear structure ensures readability. Nova Script brings a folkloric yet modern aesthetic, perfect for grabbing attention on promotional banners and game titles.
• Evo 2 is chosen for secondary headings (H2–H4). This geometric, modular sans-serif font contrasts Nova Script with a clean, futuristic look, reinforcing OBEREK’s modern and tech-forward approach to gaming.
• Assistance is used for body text and UI elements. This humanist sans-serif font offers excellent legibility, making longer texts comfortable to read across devices and supporting accessibility standards.

Hierarchy and Specifications

The typography system defines at least five levels of hierarchy, ensuring clear distinction between titles, subtitles, body content, and UI text. Nova Script’s decorative style is reserved for large, impactful headlines, while Evo 2’s clean lines structure the interface with clarity. Assistance anchors the system with calm, easy-to-read body copy.

UI Examples

The system is applied to various UI components: the hero section uses Nova Script for game titles and main messages, Evo 2 structures menus, buttons and section headers, and Assistance supports descriptions and captions. Careful attention to spacing, line height, and font weight ensures consistency and smooth navigation through the page.

Justification

This typography system reflects OBEREK’s brand DNA by blending cultural tradition with modern game design aesthetics. Nova Script channels the brand’s energetic, folkloric roots, Evo 2 introduces clarity and innovation, and Assistance guarantees accessibility and comfort for diverse users. Together, they create an engaging, flexible visual language that enhances the emotional and functional experience of OBEREK’s gaming platform.

Accessibility and Inclusivity

The typography choices meet WCAG guidelines, ensuring sufficient contrast, scalable sizes, and legibility for all users. This inclusivity aligns with OBEREK’s goal to reach a broad audience, welcoming gamers of all backgrounds and abilities to enjoy their dynamic entertainment offerings.