Heuristic Evaluation - Cinépolis Cinemas Indonesia
This project evaluates the usability of the Cinépolis Cinemas Indonesia mobile app using Nielsen’s 10 Usability Heuristics. The goal is to uncover key insights into how the app supports an effective movie ticket booking experience while identifying areas where usability and overall user satisfaction can be improved.
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This is a great start, Andre! I can see a lot of thought has gone into the evaluation, but I have a few pointers to improve it.
Overall presentation:
- I like the way it's laid out, but I'd change your suggested improvements title from “Issue” to something like "Suggestions"
Visibility of system status:
- I agree with what you’re saying here. However, a suggestion that may improve the experience is allowing users to pick their preferred cinema during onboarding. That way, the chosen cinema is already selected when they look at food and beverages and it doesn't disrupt the flow. This reduces cognitive load since users wouldn’t have to remember to pick their cinema every time.
User control and freedom:
- I agree with your point, but I’d personally call this a major issue rather than minor. Losing access to the navigation bar on a top-level page can make users feel stuck, which often leads them to exit the app altogether.
Recognition rather than recall:
- I don’t think your example fits this heuristic. This heuristic more about users being forced to remember information from memory. A more fitting issue here would be the hints disappearing once a user starts typing. Since the hints don’t add any helpful information, I’d remove them and make the field titles clearer instead. Here’s a great NN Group article that explains the heuristic really well: https://www.nngroup.com/articles/recognition-and-recall/
Flexibility and efficiency:
- This is a major/critical issue, and I’d personally place it under consistency and standards. Users don’t expect an app to log them out after 15 minutes without warning, and there’s no clear reason why this app should. It can easily cause frustration and might even push users to delete the app and look elsewhere.
Really good start! A quick refresh on what each heuristic covers will make your evaluation even stronger. The NN Group has loads of great articles that are super helpful for this.
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