ENVNT.co

🔍 Research & Analysis Process for ENVNT.CO

To understand how ENVNT.CO performs in the coworking market, I followed a structured research and design thinking process:

1. User-Centric Exploration

I began by identifying a relevant user persona—Dalia, an HR Manager—to map out her specific needs, goals, and challenges when using coworking spaces. This helped ground the project in real-world behaviors and expectations.

• Created a Customer Journey Map (CJM) from Dalia's perspective
• Outlined her actions, emotions, touchpoints, and potential pain points
• Proposed actionable opportunities for product/service improvement

2. Feature Breakdown of ENVNT.CO

I analyzed ENVNT.CO’s offerings in depth to highlight its core value:

• Workspace variety, high-speed internet, private meeting rooms
• Administrative and tech support
• Global access and flexible memberships
• Designed for professionals like HR managers who need confidentiality and reliability

This helped position ENVNT.CO is a high-functionality, mid-cost, user-focused platform.

3. Competitor Benchmarking (SWOT Analysis)

To evaluate ENVNT.CO’s market standing, I selected three key competitors:

• WeWork (global, tech-forward)
• Workbar (local, community-based)
• CO+HOOTS (social impact-driven)

For each, I conducted a SWOT analysis to understand:

• Strengths and what makes each brand stand out
• Weaknesses or gaps in their service
• Market opportunities they are pursuing
• Competitive threats they face

4. Strategic Comparison

I then expanded the analysis with:

• Target audiences
• Key differentiators
• Pricing models
• Strategic positioning

This allowed me to define ENVNT clearly.CO can stand out:

• By combining premium features with local personalization
• Offering flexibility, tech support, and HR-friendly spaces
• Competing through value-driven services and a professional atmosphere

5. Final Recommendations

Based on the research, I proposed:

• Enhancements to the booking experience
• Specialized offerings for HR and enterprise users
• Community events and partnerships to match the strengths of competitors
• A clear roadmap for standing out in a crowded coworking market

FIGMA Link

https://www.figma.com/design/a3E7pLmKAbfW1IYJsYuVsc/Customer-Journey-Map-Templates--Community-?node-id=2-5661&t=6sW7eTLvYLndJdTm-1