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Research and Planning:

Objective: Understand EcoGuardians' mission, target audience, and key goals.

Rationale: Ensure the design aligns with the organisation's values and communicates its purpose.

Wire-framing:

Objective: Create basic layouts for the landing page.

Rationale: Ensure a user-friendly layout.

Visual Design:

Objective: Apply a clean, professional design with earthy tones.

Rationale: Enhance user engagement by creating a visually appealing interface.

Content Creation:

Objective: Write concise, informative content for key sections: Home, About Us, Our Impact, Get Involved, and Our Projects.

Rationale: Provide clear and relevant information to users, encouraging them to learn more and take action.

Iconography and Imagery:

Objective: Use relevant icons and high-quality images to support the content.

Rationale: Make the content more engaging and accessible.

Call-to-Action (CTA):

Objective: Include a prominent "Join Us" button to encourage user participation.

Rationale: Create a clear and inviting CTA.

Review and Testing:

Objective: Test the design for usability and gather feedback for improvements.

Rationale: Ensure the design is intuitive and effective.

Tools used

Figma

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Reviews

1 review


Most charities do not have thousands to spend on design, so simple elegant and futureproof design is usually the aim.

If this is a sub-page on the website, then you managed to do just that quite well. The only weird thing I notice is the font-weight on the buttons, the primary button is of lower font-weight than the secondary buttons, also the third secondary button is featured in a hovered state, right? If not, this should be considered again.

No h1 heading is fine sometimes, but maybe it should be present here?

Can you differentiate the text on the secondary buttons? So that they are not all 'learn more'?

If this was their front page, then it lacks quite a few things which you can guess (type hierarchy) etc.

(edited)
Hi Michael, thank you for your feedback. This is a design for EcoGuardians home landing page. I agree with you on the following points: • The type hierarchy needs improvement. • The 'learn more' text differentiation would improve the design. • H1 heading should be implemented • Primary button font weight needs to be changed. The third featured button is in hover state. Thank you again for your review.

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